by
“ShowRoom” Milan, 2019 © Situér Milano
Situér Milano Furniture Collection, Milan
International ideas competition for Situér Milano, an Italian metal furniture brand, to design a three-piece collection extending its bent-steel language in Milan, Italy.
Situér Milano, a Milan-based design brand specialising in bent sheet metal furniture, invites architects and designers to conceive a coordinated mini collection of three elements: one principal furniture piece and two complementary objects. The competition asks entrants to interpret and extend the brand’s structural language, rooted in folded metal, controlled curvature and modular clarity.
The brief tests how a coherent family of objects can define spatial character across domestic and retail settings. Proposals must demonstrate formal consistency, rational assembly and industrial feasibility, as the winning collection will be prototyped and commercially produced. The central challenge lies in balancing expressive design with material efficiency and production logic within strict dimensional and fabrication parameters.
Sector
Arts Culture, Retail Logistics Industrial
Intervention
Product Design Development
Tender Portal
Tender Stage
Open design competition
Deadline
02 Oct 26
Date Added
27 February 2026
Estimated value
0 5 Million
Consultant Team
The competition is open to students, architects, designers, urbanists, engineers, artists, makers, activists and anyone interested in the architectural design.
Submission Criteria
1st Prize – €2,5k + collection realisation and 4% royalty on wholesale price
2nd prize – €1,5k, 3rd Prize – €1k
5 Golden Mentions and 10 Honourable Mentions, 30 finalists published on organiser’s channels
Deliverables:
— Concept design for a coordinated three-piece furniture collection
— One main furniture element (e.g. shelving, console, seating, table, storage)
— Two complementary elements (e.g. rack, lamp, mirror, accessory)
— Demonstration of construction logic and production feasibility
— Clear material specification and RAL colour codes
Submission Format and Requirements:
— Submission language: English
— Electronic submission via Terraviva website upload panel (access issued after registration)
— One A3 horizontal PDF booklet, maximum 20 pages, maximum 30 MB
— Two horizontal representative images (2560 × 1810 px, JPG)
— Anonymised submission identified only by order number
Content Requirements:
— Coherent formal language across three elements
— Use of sheet metal, brass or stainless steel; optional timber details
— Tubular metal sections between 2 cm and 6 cm (square or rectangular)
— Maximum height 2.5 m; individual shelves maximum length 1.2 m unless modular
— Structural feasibility and suitability for industrial production
— Rational assembly and material efficiency
Evaluation:
— Originality of concept
— Coherence of the collection
— Alignment with brand identity
— Material exploration
— Production feasibility
— Graphic representation quality
Registration Fees:
— Early Registration ( – 29 May) – €49
— Standard Registration (29 May – 04 Sep) – €79
— Late Registration (04 Sep – 02 Oct) – €119