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SOCIAL MEDIA ZEITGEIST
September 29, 2024
At the end of last year we published the initial Beedier Social Media Zeitgeist list, the first time that Social Media performance across the architectural sector in the UK and Ireland had been comprehensively accounted for. We ran the stats again in March 2024 to review the numbers, and again in June as this third iteration. The September list is now published.
We have reviewed over 7,500 architectural companies in the UK and Ireland, and have found that nearly 5,000 of them use social media accounts in some way to promote themselves. Of these, over 3,000 companies have more than 500 followers - the cut-off point for appearing on our Zeitgeist list.
You can browse page by page or jump to any company on the list by typing the name in the search prompt provided at the top. We hope this will prove useful over time in helping companies gauge the success of their social media strategies, against those of others.
The third iteration of the Zeitgeist includes stats from Threads accounts for the first time, and we are working on including Pinterest numbers in the future. However, the growth statistics will not include the Threads numbers until the next edition in September. Our table demonstrates the movers and the shakers – who is growing their social media presence at a faster rate than others, and who is in decline?
Of course there are many reasons why follower counts might fall – perhaps internal priorities have meant that the gas is off the pedal when it comes to resourcing social media communications, a change of staff or approach, or perhaps social accounts have been closed down or pruned.
Congratulations to all studios for your continued efforts to grow your socials, and correspondingly, your brand.
For more information on the Beedier Zeitgeist list, how we compile it and why – please read our FAQ:
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Social Media Positions | September 29, 2024
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