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SOCIAL MEDIA ZEITGEIST
March 1, 2024
In December 2023, we published the first Beedier Social Media Zietgeist list, the first time that Social Media performance across the architectural sector in the UK and Ireland has been comprehensively accounted for. At the end of last month we ran the stats again to review the numbers. We have looked at over 7,500 architectural companies in the UK and Ireland, and have found that nearly 5,000 of them use social media accounts in some way to promote themselves.
You can browse page by page or jump to any company on the list by typing the name in the search prompt provided at the top. We hope this will prove useful over time in helping companies gauge the success of their social media strategies, against those of others.
The second iteration of the Zeitgeist demonstrates more clearly the movers and the shakers. Who is growing their social media presence at a faster rate than others, and who is in decline?
Of course there are many reasons why follower counts might fall – perhaps internal priorities have meant that the gas is off the pedal when it comes to resourcing social media communications, a change of staff or approach, or perhaps social accounts have been closed down or pruned.
Congratulations to all studios for your continued efforts to grow your socials, and correspondingly, your brand.
For more information on the Beedier Zeitgeist list, how we compile it and why – please read our FAQ:
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Social Media Positions | March 1, 2024
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